Develop the advanced knowledge and skills you need to implement, manage and
evaluate marketing strategies in today’s globally connected yet volatile
As a discipline, marketing has experienced a steep learning curve in the face
of recent economic shifts. This means the in-depth market research, data
analysis, strategic planning and management skills of this Master’s degree
have never been more vital to delivering business success.
This programme places emphasis on creating and retaining customer engagement
at a leadership level. This includes the core modules: Strategic Marketing
Management, Consumer Behaviour and Research, and Integrated Marketing
There is also a wide selection of specialisms, allowing you to tailor the
programme structure to your precise career goals. These marketing pathways
include: International Marketing, Digital Marketing & Social Media and
Luxury Brand Management.