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London School of Business & Finance

MSc Strategic Marketing
Postgraduate Courses > Postgraduate Courses

Develop the advanced knowledge and skills you need to implement, manage and evaluate marketing strategies in today’s globally connected yet volatile economy.

As a discipline, marketing has experienced a steep learning curve in the face of recent economic shifts. This means the in-depth market research, data analysis, strategic planning and management skills of this Master’s degree have never been more vital to delivering business success.

Course Focus

This programme places emphasis on creating and retaining customer engagement at a leadership level. This includes the core modules: Strategic Marketing Management, Consumer Behaviour and Research, and Integrated Marketing Communications.

There is also a wide selection of specialisms, allowing you to tailor the programme structure to your precise career goals. These marketing pathways include: International Marketing, Digital Marketing & Social Media and Luxury Brand Management.

Scholarship

http://www.lsbf.org.uk/…grammes.html



London School of Business & Finance


8/9 Holborn
EC1N 2LL LONDON

General Information

Course Number:MSSM
Study Mode:Full Time / Intensive
Qualification:Degree